Embracing new social platforms for marketing growth
Embracing new social platforms for marketing growth The importance of embracing new social platforms to drive marketing growth cannot be overstated. With the ever-evolving landscape of social media, businesses must stay ahead of the curve and adapt to the latest trends and technologies. Instagram: Showcasing creativity and engagement Instagram has evolved into a powerhouse business platform, offering visually appealing content opportunities and influencer partnerships. By leveraging features like stories and reels, businesses can authentically connect with their audience and drive engagement. According to Meta’s advertising tools, it is estimated that Instagram had 13.95 million users in Australia in early 2024. LinkedIn: Establishing thought leadership LinkedIn provides a professional space for businesses to network, share industry insights, and establish thought leadership. With over 15 million Australians having profiles, LinkedIn remains a vital platform for professionals and businesses seeking to connect and engage within the professional sphere. Through informative and engaging content, companies can position themselves as industry experts, attracting a B2B audience interested in their offerings. TikTok: Embracing creativity TikTok has emerged as a platform for short-form video content. Brands embracing TikTok’s creative format can tap into new audiences and drive engagement through challenges, trends, and user-generated content. TikTok has grown significantly in Australia, becoming the 4th most popular social media app. Embracing new social platforms is essential for driving marketing growth in today’s digital age One of the key benefits of embracing new social platforms is the ability to reach a larger and more diverse audience. With billions of users on platforms like Instagram, LinkedIn, and TikTok, businesses can connect with people from all walks of life and introduce their products or services to a broader demographic. This can lead to increased brand awareness and ultimately drive growth for the business. By staying active on new social platforms, businesses can stay ahead of their competitors and position themselves as industry leaders. By showcasing their expertise and engaging with customers in real-time, companies can build trust and credibility with their audience, increasing customer loyalty and repeat business. While constantly adapting to new social platforms may seem daunting, the benefits far outweigh the challenges. By investing time and resources into exploring and utilising new platforms like Instagram, LinkedIn, and TikTok, businesses can stay relevant and continue to grow their marketing efforts in an ever-changing digital landscape. Staying ahead of the curve and connecting with customers on a more personal level through platforms like Instagram, LinkedIn, and TikTok, businesses can increase brand awareness, build trust, and ultimately drive growth for their company. So don’t be afraid to step out of your comfort zone and explore new social platforms – the rewards are well worth the effort. Step up your marketing game further with our practical marketing tips.
Factors to consider with digital expense-tracking apps
Managing finances is a crucial aspect of modern life, and digital expense-tracking apps have made this task significantly easier. These apps help users monitor their spending, budget effectively, and save money. However, as with any digital tool, there are certain considerations and potential pitfalls to be aware of. Here are a few things to watch out for and questions you need to ask before investing in a new finance app: Data Security and Privacy One of the primary concerns when using any finance app is data security. Expense-tracking apps frequently need access to sensitive information, including bank accounts, credit card details, and personal identification data. Look for apps that provide strong encryption and secure login methods. What security measures do they take? Ensure the expense-tracking app implements security protocols such as end-to-end encryption, secure login methods like two-factor authentication, and regular security audits. Additionally, confirm that the app complies with industry standards and regulations to protect your data against unauthorised access and breaches. What is their Privacy Policy? Read the app’s privacy policy to understand how your data will be used and shared. Will they be sharing data with third-party vendors? Do they mention using data for marketing purposes? How about data storage? What permissions requests do they make? Choose apps that only request access essential for their functionality and avoid those that ask for unnecessary permissions to access data on your phone. This approach minimises risk and helps protect your personal information from potential overreach. Cost and Hidden Fees Free subscriptions will likely have limited functionality, which will encourage you to subscribe for a paid one. So, before you sign up for a particular app, read the fine print to avoid surprise charges. Are there recurring fees? If you’re signing up for a trial period, you may be required to provide payment details. But before you hit subscribe, check for any mention of recurring subscription fees. If you don’t intend to continue with the service, remember to cancel the subscription before the trial period ends to avoid being charged. Do they offer in-app purchases? Free subscriptions will likely have limited functionality to encourage you to subscribe for a paid one. Also, be cautious of in-app purchases required to unlock essential features. User-Friendly Interface A quality expense-tracking app should feature an intuitive and user-friendly interface. The last thing you want is to spend hours figuring out how to use a complicated expense-tracking app. Choose an app with straightforward navigation and a clear interface to simplify the process of managing your expenses, making it both efficient and hassle-free. Is it easy to use? The app should be straightforward, featuring clear instructions and a well-organised layout. This ensures that users can navigate the interface effortlessly and access the necessary features without confusion, making the experience smooth and user-friendly. Are there visual guides? The ability to digitise receipts and list expenses is great, but you also have to consider whether the app can generate charts or graphs. Visual representations can significantly enhance your understanding of spending patterns, making it easier to identify trends and adjust your budget. Compatibility and Integrations A new app offering tons of new features can be very exciting. However, before jumping into a subscription, you need to consider the tools you already have and if they are compatible. If the tools and services you’re using are working for you, then it wouldn’t make sense to use an app that forces you to overhaul your system. Ensure the app is compatible with your devices and other financial tools. Is there a required operating system? Check if the app is compatible with your devices’ operating systems (e.g., iOS, Android). Is the app accessible in cross-platform? Working or tracking your expenses from a phone may be convenient but it’s beneficial if you can access the platform in multiple devices (iPad, tablet, laptop). Make sure that the app also supports cross-platform syncing. What are available integrations? Look for apps that integrate with other financial tools and services you use, such as accounting software, investment tracking, or tax filing tools. Customer Support and Updates Even a great product or service can have issues. When subscribing to a digital expense-tracking platform or app, ensure they provide reliable customer support. How fast do they respond to inquiries? Adequate customer support should be available and accessible to contact through various email, chat, or phone channels. How often are updates provided? Go to the App Store and check the app history to see if they regularly create updates to fix bugs and improve features. Ask questions and invest wisely in expense-tracking Digital expense-tracking apps can be incredibly beneficial for managing your finances, but choosing the one that fits your needs is as important as understanding how to maximise its features. Take the time to ask questions until you feel confident before committing resources to a platform. Do your research, read reviews, and start with a trial version before getting a paid subscription. Flexigrow is offering a 30-day free trial period for the new Business Management app, now available on iOS and Android. Experience the power to simplify digital expense-tracking with effortless receipt scanning and item categorisation. Schedule a demo today and see how it works.
Sustainability business practices in 2024
Australia’s goal of net zero carbon emissions by 2050 has focused on integrating sustainability into business strategies. This has since fostered innovation, resilience, and prosperity, and is now seen as an ethical obligation. By making sustainability a fundamental part of business strategies in 2024, risks can be managed, regulatory standards met, and brand image enhanced while creating value for all stakeholders. Defining Sustainability Before starting your journey toward carbon-free emissions, you must define what ” sustainability ” means for your business. Sustainability involves promoting practices and implementing strategies to minimisenegative environmental impact. This can include reducing carbon emissions and waste generation, promoting renewable energy sources, and investing in eco-friendly technologies and infrastructure. It also aims to preserve natural resources and maintain ecological balance while supporting human progress. So, ultimately, sustainability aims to create a world where we and future generations can safely thrive. Now, what does that entail for your business? Calculate your business carbon footprint One of the most effective ways to reduce your carbon footprint and contribute towards a sustainable future is to assess your business’s environmental impact. Carefully review your process to identify areas with direct or indirect carbon emissions. Gather as much data on your energy consumption, including electricity, gas, and fuel usage. You can also look into your transportation emissions, whether from company vehicles, employee commuting, or frequency of business travels. Additionally, consider the emissions from waste disposal and any other significant sources specific to your industry. You can estimate your business’s carbon footprint by visiting Carbon Positive Australia’s website and registering to access their online calculator. By analysing the results, you can identify areas where emissions are being generated at a high rate, and strategise on how to reduce them. It’s also important to regularly monitor and report on your progress toward your carbon-free emission goals. Consistency is critical in demonstrating your business’s commitment to environmental responsibility. Implement circular economy model practices The world is used to a traditional “linear economy” where resources are used up and then thrown away, including non-recyclable and one-time-use plastic products or packaging. However, to achieve sustainability, we need to adopt circular economy practices. Thecircular economy framework aims to reduce waste, optimise production, and maximise resources by prolonging their usage. The goal of the circular economy is to complete the resource use and production cycle to promote sustainability and protect the environment. Here are samples: Create strategic eco-partnerships Australia is currently partnered with other countries like Germany, Japan, India, and the United States for mutually beneficial international projects. An example is the Australia-Germany Hydrogen Accord, which focuses on developing the renewable hydrogen industry. Another is the Australia-UK Clean Technology Partnership, where both countries explore and support one another in industrial decarbonisation efforts. As a business, you can promote sustainability and reach your net zero emission goals by forming similar partnerships with local organisations dedicated to reaching the country’s 2050 net zero carbon emissions goal. Connect and collaborate with these organisations: Forming partnerships is an essential method of sharing the best and latest environmental conservation practices. When you’re struggling to achieve carbon-free emission goals, partnerships can provide much-needed support and even refer you to others who can help. Collaboration with like-minded individuals, organisations, or community groups furthers innovation and sustainable solutions that can benefit everyone. Engage with stakeholders and employees in community efforts Establishing partnerships at a corporate level is just the beginning. Promoting sustainability by engaging stakeholders and employees in local community efforts is also encouraged. Businesses can foster a sense of responsibility by involving everyone, creating more positive environmental impact, and enhancing connections. Establish volunteer programs and participate in community service projects. These activities enable individual stakeholders and employees to become more proactive in the net zero carbon goal. So, it benefits the local community’s initiatives, promotes employee social responsibility and enhances the company’s reputation as a driving force for positive change.
Building meaningful professional connections
Who you know makes a difference in your success. Establishing solid relationships with professionals in your industry can unlock numerous opportunities that may not be accessible otherwise. And regardless of whether you are a small business owner or a prominent entrepreneur, nurturing your connections can propel your career to greater heights. But how can you network successfully? Building and maintaining a network can be a significant investment of time and energy. Finding a strategy that aligns with your goals and capabilities is essential. You need to be able to do them and do them consistently. Here are a few tips to help you develop an effective networking strategy 1 Build your identity If you want to stand out and make a good impression on potential contacts, you need to build your identity first, your brand. What do you? What does your business stand for? What are your selling points, or what makes you unique? Answering these questions will help you grow your credibility, which is liquid gold in professional networking. 2 Set your goals Determine what you want to achieve through your connections. Are you seeking new business opportunities, career growth, or industry knowledge? Having clear goals will help you focus your efforts. 3. Identify your audience Understanding who you want to connect to and why can help you prioritise your networking strategies. It can also help you navigate the digital world to ensure you engage with the right people. You can create a sample profile of the ideal contact using these sample questions: 4. Combine Traditional and Digital Attending events, conferences, or local meetups has been a conventional yet effective way to establish a personal connection. However, digital methods provide a more convenient way to connect with more people. It’s also easier to track and automate online interactions, making networking more efficient. However, this doesn’t mean that online networking is automatically more effective. It can feel impersonal, and let’s face it, emails are easy to ignore. Striking the right balance between traditional and digital methods can help you establish and maintain meaningful connections. 5. Social media platforms Our time and energy are finite, and maintaining multiple platforms can be unnecessarily overwhelming. You need to maximise your resources and focus on where your audience is active. The type of platform you use can also affect the media and content that you’ll need to produce, so that’s another thing to consider. 6. Give-then-receive Networking is a two-way street. Offer value to others by sharing your knowledge, assisting, or introducing yourself. Don’t be discouraged if people don’t respond or reciprocate immediately, though. Networking is a long process, and you need to grow your credibility. 7. Organise your data Before you even start expanding your contacts list, you need to prepare your data management system. There are multiple CRM tools available which can help you manage your contact list and even automate interactions. 8. Practice the values of networking To achieve success in networking, it’s not enough to know the strategies and platforms. What really drives success are the values you practice. Networking requires significant investment of time and effort, but with the right attitude and strategies, it can be a rewarding way to grow your career.