Introduction
At East West Group, we have long championed gender equity in insurance, fostering an environment where women can excel through inclusive leadership, flexible work structures, and targeted development programs. Now, as we expand into SaaS, we are committed to ensuring that the same level of support and opportunity exists for women entering and advancing in the tech sector.
The journeys of Amanda, Erin, and Sam illustrate the kind of support we have provided in insurance and the foundation we will carry forward into SaaS.
Building Pathways for Women: Our Foundation in Insurance
Amanda began her career at East West Group as a receptionist with no prior insurance experience. Through structured mentorship, continuous learning, and an open culture, she transitioned into underwriting, contributing directly to product innovation. She recalls the moment she saw one of her insights shape the business, saying, “One of my insights led to the development of a new product—seeing my input shape the business was a defining moment.” The flexibility offered at East West Group also played a key role in her growth. Moving to a compacted workweek allowed her to balance work and personal responsibilities seamlessly.
For Erin, her journey started in a part-time support role as she balanced her career aspirations with motherhood. Encouraged by her peers and leaders, she stepped into leadership, backed by the company’s sponsorship of the Aspire Women Leaders Program. “The program was challenging but transformative,” she explains. “Knowing that my company backed me fully was invaluable.” The company’s commitment to providing genuine career development and structured flexibility enabled Erin to thrive and contribute at a higher level.
Sam joined East West Group after feeling stalled in her previous role. She was drawn to a workplace that would challenge her and provide real opportunities for progression. The inclusive and supportive environment made all the difference. “I hope my daughters find their ‘East West’—a workplace that supports them as individuals and professionals,” she says. Having experienced firsthand how an organisation can empower its people, she is passionate about continuing to build a workplace where success is not hindered by outdated work structures or traditional biases.
Bringing This Commitment to SaaS
The gender gap in technology remains significant, with women holding just 28% of computing and software development roles. As East West Group expands into SaaS, we are determined to create an environment that actively breaks down barriers and fosters a culture where women can thrive. Just as we have built pathways for women in insurance, we intend to do the same in tech.
Clear progression pathways and opportunities to advance will be available to our team members. Development programs will be tailored to SaaS, equipping team members with the skills and confidence to grow their capabilities. Workplace flexibility will remain a consideration, allowing professionals to balance work and life without compromising their ambitions. Transparent and equitable pay structures will be upheld to prevent gender pay gaps from emerging in our SaaS division.
Looking Ahead: Accelerating Action in SaaS
Just as we have reshaped opportunities for women in insurance, we are excited to do the same in SaaS. A truly inclusive workplace benefits everyone—not just women, but the entire organisation and industry.
